Reborn Aristocrat: Return of the Vicious Heiress Chapter 231 - Stopping the Wen Corporation's Entrance into the Xia Family's Mall

Chapter 231: Stopping the Wen Corporation’s Entrance into the Xia Family’s Mall

Translator: Atlas Studios Editor: Atlas Studios
Old Mr. Wen looked at Wen Xinya and said, “I’ll leave it to you to handle the matters in school. If you really don’t like Lan Feng, we can always change schools—don’t have to make yourself feel bad!”
Previously, she had handled the scandal very well, allowing him to have confidence in this granddaughter of his. Thus, he promised not to intervene. However, with things blowing up to such an extent in school, to endure the criticism must have caused immense pressure to this child. Although he promised not to intervene, he actually didn’t wish for her to continue staying in Lan Feng.
Although Lan Feng was good, after this incident, would Xinya really continue staying in Lan Feng as though nothing had happened, and complete her high school studies with a peace of mind? He expressed his suspicion.
Enduring Old Madam Wen’s murderous glare, Wen Xinya looked at Grandpa and said, “Grandpa, please believe me—I have my plans. If I were to scramble away in fear merely because of some gossips and criticism, how can I continue to survive in the circle in the future?”
Old Mr. Wen saw a glimmer of sharpness coming through her eyes, couldn’t help but feel relieved, nodded, and said, “Okay! Grandpa trusts you!”
Old Mr. Wen realized that the more he interacted with this granddaughter of his, the more he admired her. She had always had a mind of her own, was not easily influenced nor aloof and detached. She could weather harsh storms and steady streams and remain rock-solid and self-assured.
Old Madam Wen couldn’t bear being isolated at a corner, stared at Wen Xinya and said, “Old Man, what are your thoughts on the matters that I’d previously talked to you about? I was thinking it’s just a small matter, why don’t we help the Xia Family out!”
Wen Xinya’s ears immediately erected as she vaguely guessed that Xia Ruya had already mentioned to Old Madam Wen about the Xia Family opening a mega-high-end mall, and managed to persuade Old Madam Wen to put in a good word in front of Grandpa.
Old Mr. Wen’s expression dampened. “Did Ruya mention this matter in front of you? Previously when Xia Mingde called me, I’d already openly rejected him—why does he still bother to persist like this?”
Old Madam Wen hurriedly said, “Don’t misunderstand Ruya—I didn’t hear about this from her but heard news from the circle by chance. I feel that since Ruya’s return to the Xia Family, our relationship with the Xia Family has also become closer. Since it’s just a small thing, there’s no harm in helping them!”
Previously, she had indeed heard rumors regarding this, but she didn’t intend to help the Xia Family put in a good word. It was just that when she saw Ruya today and asked how was she doing at the Xia Family, Ruya had acted like she was about to cry and was unwilling to talk about it. She thought that, after all, she was an illegitimate daughter, had a legitimate stepmother above her who had a sister and brother beneath her, and guessed that she must be having a tough time at the Xia Family.
Thus, she had thought of this—if she could help the Xia Family on Ruya’s account, the Xia Family would definitely treat her like a goddess—who would dare to bully Ruya.
Wen Xinya asked in a curious manner, “Grandpa, is it regarding the Xia Family opening a high-end mall, hoping that the Wen Family will enter the mall and boost its reputation?”
Previously, she had intentionally spilled the beans about this matter in front of many people in school, ruining Xia Ruya’s chances of asking Grandpa for help. However, she didn’t expect Xia Ruya to actually be such a torn in the flesh to let Grandma know about this and used Grandma to ask Grandpa for help.
Old Mr. Wen couldn’t help but become curious. “Oh, you actually know about this too?”
Saying which, he couldn’t help but recall that he had previously heard an old friend mention the Xia Family opening a high-end mega mall by chance, even asking him if any brands under the Wen Corporation would enter the mall. He had felt that it was odd then—the matter had not been announced to the public yet, how did his old friend know? Afterward, the old friend had mentioned that his child had heard some news in school—something like Xia Ruya was trying to get close to Xinya intentionally due to the Xia Family’s plans.
He had felt extremely angered then, but didn’t say much—seemed like this incident was real.
Wen Xinya’s expression mellowed down. “Previously, Grandpa had been upset one day. Thus, I’d asked Mother Wang who said that Grandpa seemed to have received a call from the Xia Family which aggrieved Grandpa. Back in school, I’d vaguely heard some classmates mention that the Xia Family was buying land with the intention of building a high-end mall.”
Old Mr. Wen’s face darkened slightly. Upon listening to Xinya’s words, it seemed like the rumors in the circle were not groundless. “What do you think about this matter?”
Grandpa’s question was like a pillow when she was dozing off. Wen Xinya smiled and said, “Of course, the Wen Corporation can’t enter the Xia Corporation’s chain stores.”
Hearing this, Old Madam Wen turned pale—it was opening slapping her in front of the Old Man. “What does a child like you know—stop spewing nonsense in front of your Grandpa, making irresponsible remarks.”
Feeling wronged, Wen Xinya looked at Old Madam Wen and said, “Grandma, if Chanel enters the Xia Corporation’s chain stores, will you go to the Xia Corporation’s chain stores to buy Chanel products?”
Old Madam Wen suddenly widened her eyes. “Chanel is a renowned luxury brand in the world—why would it belittle itself by entering into the Xia Corporation’s chain stores?”
“What if it’s real?” Wen Xinya pursued.
“Then it must be fake—imitation!” Old Madam Wen said confidently.
Old Mr. Wen listened intently. This child was indeed intelligent, knowing to employ the right method to interact and communicate with the kind of target audience so that the other party could relate and understand what she meant.
Wen Xinya looked at Old Madam Wen and said, “The logic is the same. Although the luxury brands under the Wen Corporation are no match for Chanel, they are still renowned luxury brands in the world. If the luxury brands under the Wen Corporation were to enter the Xia Corporation’s chain stores, wouldn’t it tarnish the reputation of the brands for no reason.”
Although Old Madam Wen pampered Xia Ruya, she had always been selfish and conceited—as long as she understood the cons of the Wen Corporation entering the Xia Corporation’s chain stores, she naturally would dismiss her thoughts of speaking up for Xia Ruya.
Indeed, Old Madam Wen was embarrassed beyond words—Wen Xinya had said it so bluntly that she would be a fool if she didn’t understand. “Isn’t the Xia Corporation moving towards the high-end market? Come that time, there will be no impact to the Wen Corporation’s brands.”
The argument was so weak that it couldn’t even convince herself. Thus, she hung her head in guilt as she said it.
Wen Xinya widened her eyes and stared at Old Madam Wen. “With the Xia Corporation’s chain supermarkets’ extremely low barrier to entry, even if it opened large scale chain supermarkets, it couldn’t change the intrinsic qualities of an average brand—in the eyes of others, it would merely be of a larger scale. It’s the difference between an instant millionaire and a reputable wealthy family—you can’t take the reality beneath the surface lightly.”
Old Madam Wen was completely dumbfounded. She felt ashamed to not understand the logic that even a thug who had led a wandering life for fifteen years understood. She had lost face in front of her for no reason and became the laughing stock of the Old Man.
Wen Xinya said gently, “A brand’s reputation requires accumulation over the years before it can rise above the ranks in the world. The Wen Corporation has been in existence for fifteen years before successfully managing Jo-ramst. Chanel has a hundred years of history before securing its place as the world’s third most prominent luxury brand. The brands managed by the Wen Corporation have existed way too briefly and will fall from grace at the slightest mistake—thus, there’s a need to be cautious about our reputation. If we were to enter the Xia Corporation’s mall, tarnishing the reputation of the Wen Corporation’s brands, lowering the standards and class of the Wen Corporation’s brands, it would have a huge impact on all major brands under the Wen Corporation.”
Wen Xinya’s words made Old Mr. Wen look at her with an increasingly gentle expression. She knew such reasoning at such a young age—in the future, when the Wen Corporation was handed over to her, even if it couldn’t expand, it could definitely be secure. “You don’t even understand something that even an underage child understands. What a disgrace!”
Old Madam Wen’s face flushed red.